In October and November 2024, Rackspace Technology® and Coleman Parkes Research polled 1,420 IT professionals worldwide and across multiple industry verticals. These survey respondents worked across a broad range of industries, including financial services, manufacturing, retail, hospitality, government and healthcare in geographic regions that include the Americas, Europe, Asia and the Middle East. The survey sheds light on the latest trends, technology focus areas and the critical factors influencing cloud strategies for IT leaders today.