Young Hollywood transforms video content management with Google Cloud

The obstacles they faced

Young Hollywood recognized the need to increase flexibility, agility and the ability to expand into innovative new technologies. To achieve these goals, the company decided to move to the cloud and sought a partner to help migrate, optimize costs and enable innovation.

Previously, Young Hollywood relied on servers in the Rackspace Technology® data center. The company had a positive experience with Rackspace Technology support, and returned to Rackspace to help with expansion to Google Cloud. Young Hollywood identified the benefits of Google Cloud for growth, expansion and adoption of innovative technologies, especially in the field of AI. The company aimed to leverage AI for business growth, particularly for celebrity recognition in videos, and to scale video processing while overcoming API limits.

Williams believes AI is the next frontier and emphasizes that Young Hollywood is placing a significant focus on it, with exciting developments in the pipeline.

"One thing I learned with Young Hollywood early on is to focus on what you do well and rely on experts for areas outside your core competency,"  said Williams. "Partnering with Rackspace Technology provides us with unbeatable 24x7x365 support and peace of mind."

What we achieved together

Through the collaboration, Young Hollywood successfully migrated to Google Cloud, enabling innovative media experiences through Vision AI's celebrity recognition and customizable AI solutions. Key achievements include:

• Migrated 5,092 video files to Google Cloud Storage™, with Google Cloud Video Intelligence output files readily available for efficient search results
• Accelerated video processing by 10x, from 10 videos per hour to more than 100
• Made rich video intelligence data accessible across 5,000+ video assets
• Streamlined information retrieval through output files, facilitating basic queries regarding text, celebrities and brands
• Loaded third-party metadata into Google BigQuery™, enabling comprehensive data analysis

By adopting cutting-edge tools to optimize data management and improve processing for effective AI utilization, Young Hollywood now possesses powerful tools to leverage its extensive video content effectively.

Rackspace Technology continues to collaborate with Young Hollywood, exploring ways to enhance search functionalities and identify possible monetization and distribution strategies for video clips. Young Hollywood remains committed to using AI responsibly in celebrity interviews, maintaining the trust they have built over the years.