Rackspace Analytics Synapse

In today’s ever-changing and increasingly competitive market, organizations are challenged to find differentiation to set themselves apart and maintain momentum. The need to harness data for greater clarity and agility has never been more necessary as customer expectation heighten and our economy becomes more digitally driven. Simply gathering data, however, does not automatically deliver business value—it merely provides a pool of untapped knowledge. To make data valuable, it needs to be explored and interpreted to derive actionable insights.