Cut Through the Noise: Simplify Your VMware Cloud Foundation Journey with Rackspace

Today’s cloud landscape is noisy. Rapid shifts, constant updates and a barrage of information can overwhelm even the most seasoned IT professionals. And recent changes to VMware following its acquisition by Broadcom have amplified the complexity for many.

What was once a straightforward renewal process has evolved into a catalyst for broader infrastructure decisions. Virtualization is no longer a routine checkpoint — it's reshaping how organizations think about their entire cloud and infrastructure strategy.

It's perhaps no surprise then that, according to the Rackspace 2025 State of Cloud Report, 90% of technology leaders expect changes to be made to their cloud integration strategy within the next two years. To do so, organizations need to establish a clearer understanding of their options, find critical support and ensure scalability for the future. A trusted partner can make the difference in ensuring a future-ready cloud ecosystem.

Decoding the complexity of VCF

Organizations are increasingly relying on hybrid cloud to connect their diverse workloads. The Rackspace 2025 State of Cloud Report found that 82% of IT decision-makers who mainly use a hybrid cloud strategy are satisfied with its efficiency, which is more than those using any other cloud strategy.

Of all VMware offerings, VMware Cloud Foundation (VCF) offers the most robust platform for hybrid cloud environments. It enables organizations to manage their entire infrastructure as a single, unified system with standardized, automated and validated processes. It simplifies the deployment and operation of private clouds and provides a pathway to hybrid cloud integration, whether deployed on premises, at the edge or in the public cloud.

However, VCF implementation and management can be daunting. Customers often express frustration in these three areas:

1. Inconsistent pricing and licensing: The intricacies of subscription models and the difficulty in accurately anticipating costs can make navigating VMware licensing feel like traversing a maze. Organizations often struggle to secure like-for-like replacements for their previous licensing agreements, leading to budgetary uncertainties and potential overspending.
2. Lack of clarity on routes to market: The various channels available for purchasing VMware solutions, including resellers and cloud service providers, can create confusion. Organizations often find it challenging to discern the unique value proposition and optimal fit of each channel for their specific needs, leading to procurement inefficiencies.
3. Segmentation inconsistencies: Fluctuations in VMware’s customer segmentation can lead to inconsistencies in solution availability. This can disrupt long-term strategic IT planning, potentially hindering innovation initiatives and creating business uncertainty.

These challenges are occurring within a broader context of evolving cloud strategies. The decision to invest in or reevaluate VCF is no longer an isolated infrastructure question — it’s tied to the architecture of the entire cloud strategy. From application modernization to data management and security, virtualization now sits at the center of an interconnected ecosystem.

As the Rackspace 2025 State of the Cloud Report reveals, 58% of organizations are refining their cloud strategies to better align with business objectives. This highlights the critical need for solutions that not only support an organization’s business needs today but also are strategically adaptable for the future.

Rackspace as a trusted guide for VCF

To effectively navigate the complexities of the VMware ecosystem, organizations require a partner capable of providing clarity, simplifying intricate processes and offering strategic guidance aligned with their overarching business objectives.

Rackspace brings both deep expertise and a customer-centric approach to help facilitate a smooth and successful VCF journey. Due to our long-standing history with VMware, we’ve cultivated a profound understanding of VCF and of how virtualization fits into the larger cloud picture. This technical proficiency empowers us to help organizations maximize the return on their VMware investments, helping to ensure that VCF is used as a foundational component of a broader cloud and infrastructure strategy.

Whether an organization’s architecture spans public, private, hybrid or multicloud environments, Rackspace takes a holistic approach to designing, deploying and managing cloud environments. This helps teams determine where VCF fits, what complements it, and how to optimize the entire ecosystem to meet performance, cost and scalability goals.

Prioritizing transparency and support throughout the customer lifecycle, Rackspace experts adopt a broad perspective to address each customer's comprehensive business needs. As a trusted advisor, we deliver transparent guidance and diligently work to identify the most effective and tailored solutions for each unique situation.

By adopting a holistic view of each customer’s IT environment, we help ensure that VCF is strategically aligned with the overarching cloud strategy and business objectives: from security and compliance needs to performance and latency requirements — ensuring that cloud investments deliver meaningful value, not just technical capability.

Empower your future with Rackspace support for VCF

Rackspace stands ready to empower your organization to not only navigate the complexities of the present but also to confidently shape a successful future in the cloud. By leveraging our deep expertise and comprehensive support, you can unlock the full potential of VCF as part of a broader cloud strategy, driving strategic growth, enhancing operational agility and achieving your ambitious business objectives.

Contact us to help you get started.