Rackspace Technology Bolsters Channel Partner Program with Enhanced Incentives and Long-Term Growth Strategy
Rackspace Technology Bolsters Channel Partner Program with Enhanced Incentives and Long-Term Growth Strategy
Account Ownership Program Drives New Revenue Opportunities for Partners
SAN ANTONIO, TX – March 24, 2025 — Rackspace Technology® (NASDAQ: RXT), a leading end-to-end hybrid cloud and AI solutions provider, is making a strong return to the channel with a bold relaunch of its Partner Program. This relaunch, which underscores Rackspace’s renewed commitment to channel partners, introduces several key enhancements, including the Account Ownership Program, which provides more long-term revenue opportunities for partners while closing industry gaps and promoting deeper engagement.
The refreshed program positions Rackspace as a channel-first company and is centered around the tagline “Win More. Earn More. Accelerate Your Growth with Rackspace Technology.” It empowers partners with new tools, financial incentives, and co-marketing opportunities to drive business growth.
“With the introduction of the Account Ownership program and the relaunch of our channel strategy, we are providing our partners with access to more revenue and enhanced collaboration opportunities,” said Adrianna Bustamante, VP of Partnerships & Demand Generation “We are more committed than ever to the long-term success of our channel partners and are ready to help them accelerate their growth strategies. By doubling down on incentives, enablement, and long-term revenue opportunities, we’re giving them a range of exciting new incentives to collaborate with us.”
A Partner Program Built for Long-Term Success
With the relaunch, Rackspace is focused on:
- Account Ownership: Partners who bring in customers will continue to earn commissions on workloads indefinitely, providing a predictable, long-term source of revenue.
- Stronger Channel Engagement: Rackspace is ramping up investments in enablement, marketing support, and strategic alliances to help partners drive new business.
- Expanding Industry Solutions: AI, hybrid cloud, VMware, and BFSI solutions are key focus areas where Rackspace is leading, helping partners tap into these high-demand markets.
Rackspace’s Competitive Edge in the Channel
The restructured Partner Program builds on Rackspace’s core strengths:
- Industry leadership in AI, hybrid cloud, and workload-aware solutions.
- Deep strategic alliances with key distributors and cloud providers, including AWS, Microsoft Azure, Google Cloud, and VMware.
- A history of real-world success, helping partners scale their businesses with insights, expertise, and leading solutions.
About Rackspace Technology
Rackspace Technology is a leading end-to-end hybrid and AI solutions company. We can design, build, and operate our customers' cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.
Media Contact: Natalie Silva, publicrelations@rackspace.com
Partner Support: raxpartnerhelp@rackspace.com
